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Angus Productions Inc.

May 20, 2010

Ron Torell
Ron Torell with his wife, Jackie.

Cow Camp Chatter

Enjoy the process.

I recently received some very sound advice from a trusted and loyal friend that is worth passing on: "Slow down and enjoy the process."

Most agriculture producers are just like me. On any given day they have too many irons in the fire and too much on their minds. Consequently, we all try to do too much in a day with too little help and too few resources. The slim profit margin agriculture offers is simply too small to afford the labor force and infrastructure we once enjoyed, so we simply do without. We rely heavily on our family, neighbors and friends to fill this labor void. We shoulder the bulk of the added burden and are often unable to enjoy the process and the reason we are in agriculture production to begin with. We hurry through one job so we can move on to the next. We become crisis managers rather than ranch managers.

In this edition of "Cow Camp Chatter," let's discuss the subject of slowing down and enjoying the process, and how, by doing so, we may become more efficient ranch managers and more enjoyable people to be around.

It's important to keep in mind that the boss of any given outfit sets the tone for the day. Take, for example, working cows. This is generally one of the most pleasant of tasks associated with livestock production. It involves sorting calves from cows, running cows through the chute for vaccination and processing calves. Normally, this is a good day unless the boss starts it out with a sour attitude or tries to work the cows all in one day with marginal facilities and inexperienced labor. As this scene often plays out, what could have been a very pleasant day for both man and beast often goes south. The boss has a meltdown and goes ballistic. This isn't all due to the marginal facilities, the inexperienced and untrained labor, or the large number of animals to be processed before dark. In large part it may be because of the overload the boss is packing around mentally. The tone has been set. No one wants to be there at this point, including the cows and calves. The fun has been bled out of the day for all.

I rather suspect that if you manage or live on a family ranch, the above scenario comes close to describing a day or two on your operation. So what can be done to change this situation?

For starters, slow down and enjoy the process. Do not try to do it all in one day. Don't carry the weight of the world on your shoulders. Take an iron or two from the fire. Prioritize responsibilities and eliminate those tasks or jobs that are the most stressful and could possibly be done on another day when time allows.

Comment on this article. Become an advanced planner. Improve your infrastructure so it is untrained-labor friendly. As inexperienced as your labor force may be, you can change that by taking the time to educate and train those individuals and make the job enjoyable so that your limited labor pool will want to return to help the next time. Select and train mother cows to be more human friendly. Yes, that can be done! Remember, you set the tone for the day.

True to my word, I recently took an iron from the fire and retired from my position as the University of Nevada Cooperative livestock Extension specialist. I had an amazing 26-year career with UNR. This was my dream job. I was paid to spread the bovine message, something I've always been passionate about. Most importantly, I made lifelong friends throughout the industry. All good things must come to an end, and the time was right for me to move on.

What is next? My wife, Jackie, and I own and manage Torell Livestock & Custom AI and do ranch consulting. We sell semen for a national bull stud, do custom artificial insemination (AI) work, and sell by private treaty AI-sired Angus bulls from our herd of registered cows. We both share a passion for writing and will continue to do so collectively, with Jackie continuing as my editor and equal partner. As a member of the Nevada Cattlemen's Association I plan on devoting more time as an advocate for agriculture. Above all, we plan to slow down and enjoy the process.

That's enough for this month. As always, if you would like to discuss this article or simply want to talk cows, do not hesitate to contact me at 775-385-7665 or rtbulls@frontier.com. Look in next month's edition of the Angus Beef Bulletin EXTRA for another "Cow Camp Chatter" article.

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