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January 20, 2011

So, What Do You Think?

The American Angus Association seeks your input as it begins a long-range planning initiative this winter.


The American Angus Association Board of Directors is reaching out to producers to seek their input as it launches a long-range planning initiative to identify and assess the needs of members and their customers.

Association President Joe Hampton says the organization will seek member input through a variety of methods, including speaking with members at different functions and gathering input through an initial nine-question survey available online (www.angus.org) and as an insert in the January and February editions of the Angus Journal and the January Angus Beef Bulletin.

"The goal of these long-range efforts is to develop a defined strategy to set the course of our organization based upon the input of our membership, those who use our genetics, and other industry stakeholders," Hampton says. "We have a tremendous and diverse membership. Together, we can help set the course for the Angus breed for the next several years."

Bryce Schumann, Association CEO, says staff will spend the next few months implementing the long-range sessions and prioritizing the areas that will keep Angus genetics an integral component of the industry.

"Our performance in fiscal year 2010 continued to demonstrate strong demand for quality Angus genetics and solidified our long-held position as a leader in the beef cattle industry," Schumann says. "This long-range planning initiative is meant to continue that industry leading position and Angus demand well into our future."

Please take time to fill out the survery and submit your input to the Association by mid-March. You can find a link to the online version at the top of the Association's homepage, www.angus.org. If you prefer to mail in the survey, see the insert in the January and February editions of the Angus Journal or in the January Angus Beef Bulletin.

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