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Angus Productions Inc.

October 19, 2012
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Vern Frey

Vern Frey

Association Perspective

Market opportunities.

With cow numbers continuing to drop, feedlots closing because feeder cattle are becoming harder to find, and margins to make a profit getting tighter, let's raise and market the right kind — Angus. Get ready for some exciting times in the beef industry, because the calves you sell in the next few years will most likely be the highest-priced calves you'll have the opportunity to market.

The demand for quality beef that will grade Choice and higher has never been more apparent than now. Buyers, feeders and packers want Angus cattle, because Angus have a history of genetics, performance, grading and making a profit.

How do we work toward these goals? Here are a few ways to get you on the right track:

  1. 1. Purchase registered Angus bulls. That means bulls that have a registration certificate, that have expected progeny differences (EPDs) with dollar values ($Values), and carcass merit.
  2. 2. Use AngusSource® to identify genetics, source and age. AngusSource is a user-friendly program, but make sure you have your calving book and registration certificates in order (properly transferred) when you are ready to enroll.
  3. 3. Use GeneMax™. It's a new program adopted in February to identify marbling and postweaning growth in commercial Angus cattle. Test your females, and find the heifers that will lead you in the right direction.
For more information on these programs, check out the American Angus Association website, or talk to your regional manager.

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Editor's Note: Regional Manager Vern Frey covers Region 8, including the states of Minnesota, North Dakota & South Dakota. Click here to find the regional manager for your state.



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