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February 20, 2013

Cattlemen Conduct Business in Florida

Annual cattlemen’s convention offers venue for discussing the issues of the day.

Nearly 6,500 cattlemen and industry affiliates gathered in Tampa, Fla., in early February for the 2013 Cattle Industry Convention and National Cattlemen’s Beef Association (NCBA) Trade Show. The convention features the annual business meetings of five industry organizations, including NCBA, the Cattlemen’s Beef Promotion and Research Board (CBB), the American National CattleWomen Inc., CattleFax and the National Cattlemen’s Foundation (NCF).

While the official meeting was Feb. 6-9, activities began early with a preconvention tour featuring Florida agriculture, the ANCW breakout sessions and the kickoff of the Cattlemen’s College®. It’s a full week of educational venues, policy development, youth competition and issues awareness.

Our Angus Journal team members, along with staff from the American Angus Association and Certified Angus Beef LLC, were on site to provide comprehensive coverage of the event, which we are posting to our event coverage site, As many of the topics fall right in line with the information we present to you in each edition of the EXTRA, we are devoting this February edition to bringing you the highlights. On this front page, as well as on the Management, Health & Nutrition, and Marketing pages, you’ll find links to articles by our staff and the entities involved. More articles will be added to in the coming week, so visit the site newsroom for additions.

Kurt Kangas

Kurt Kangas

Association Perspective

Be an advocate for the industry.

Recently, a friend was featured in a non-ranch-oriented Southwest magazine. Initially, he was reluctant to do the article. Revealing how his ranch operates and what it’s like to live on the ranch didn’t seem like a good idea to him.

Today, with the rural-urban divide growing ever larger, there is a real disconnect between what consumers are eating and where that food is produced. As ranchers, we need to do as much as possible to get the true story of ranching out there for the urban public to hear. When I visit with people from urban areas, most are fascinated by what ranchers do for a living and have lots of questions about the industry. Most are appreciative and often say, “I never knew that.” Read more.

What’s Inside …

In this February edition of the Angus Beef Bulletin EXTRA, you'll find valuable articles devoted to the management, marketing, and health and nutrition of your beef enterprise. Select from the tabs at the top of the page to access this month's entire offering by category. A few select features include:

News Briefs …

The American Angus Association and its subsidiaries generate a wealth of information to keep members and affiliates informed of what's happening within the industry as well as with the programs and services they offer. Click here for easy access to the newsrooms of the American Angus Association and Certified Angus Beef LLC and the Angus e-List archive recently made available in the API Virtual Library.


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