Radale Tiner
Association Perspective
There is power in networking.
As a regional manager, I am often asked, “What can I do to be more successful in the Angus business?” There are many ways to be successful in the cattle business, and what works for one breeder may not necessarily work for another. However, one strategy that seems to always benefit breeders is the power of networking. Raising great cattle is the first step to being successful; the next step is to build a network of breeders who can all benefit from each other.
“How do I network?” A network can be established by using a couple of different approaches. One approach I often suggest to breeders is to go to sales and be seen. Even if you don’t really plan on purchasing anything at the sale, it is always a good idea to go and visit with breeders. This method has several benefits, one being that you are building relationships with people who might one day become your customer.
The other benefit is education-based. While eating lunch at a sale, you never know what topic might come up around you about the cattle industry. Personally speaking, I have learned many things in an unexpected conversation about topics ranging from animal husbandry to prospective sires that a breeder should keep an eye on.
Another approach I strongly advise incorporating into your arsenal of tools is to be involved in your state and regional Angus or local cattlemen’s associations. These associations are typically unique to your local area and offer breeders the opportunity to learn from others who are close to you.
I encourage new breeders to be very active in these associations and to not be afraid of asking questions. Many times other breeders have already encountered things that you are going through, and they can help to prevent some of the same errors that they may have made. I encourage you to utilize membership directories from your state or regional associations by calling other breeders and getting to know them.
In closing, I hope this article makes breeders aware of networking opportunities that are essentially free for the taking. It has been proven time and time again that when given a choice of similar cattle, breeders will purchase cattle from breeders they know and trust. I encourage each of you to get out and meet as many breeders in your area as possible. We all have one common goal — to improve the Angus breed!
Editor’s Note: Regional Manager Radale Tiner covers Region 9, including the states of New Mexico, Texas and Louisiana. Click here to find the regional manager for your state.
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