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Adam Conover Adam Conover

Association Perspective

Program direction.

Whether it be a commercial or seedstock operation, there are a number of different directions to take in a breeding program. Perhaps the most important part of this goal-focused discussion, though, is to always keep in mind that there is no “one goal that fits all.”


However, one common denominator that does fit all progressive breeding programs is having a goal and a set of selection standards in place to reach that goal. When breeders follow their own vision, it lays the foundation for the production of a higher-quality, more-uniform end product with increased marketability, and ultimately an edge when it comes time to market cattle.


We are fortunate as Angus enthusiasts to have a multitude of selection tools to utilize when making genetic decisions: phenotype, pedigree, nine production expected progeny differences (EPDs), five maternal EPDs, four carcass EPDs, seven dollar value indexes ($Values), six ratios, and rapidly developing genomic data. All of these tools are designed to help buyers make decisions about which cattle best fit their program’s goals, so by breeders defining the direction they want to take their herd of cattle, they can more effectively use the tools that the American Angus Association and its Board of Directors have provided.


Another aspect that is important to keep in mind is the amount of selection pressure you want to put on your goal, the more focused (selecting on fewer traits) you are, the faster you’ll be able to reach the target.


In many cases a good way to develop an initial breeding program set of goals is to keep it fairly simple, decide what main area of focus is most important to you and drive toward that particular end point. Examples include focusing on growth traits, maternal traits, carcass traits or a phenotypic style. By defining goals, it will help in making more targeted and confident decisions, allow for more effective use of the numerous tools available, as well as help make communication clearer to buyers about the added value in the genetics you are offering.


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Editor’s Note: Regional Manager Adam Conover covers Region 5, including the states of Iowa, Missouri and Arkansas. Click here to find the regional manager for your state.










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