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MARKETING...


How Do You Compare?

National cow-calf survey conducted by CattleFax offers opportunity for comparisons.

What are your cow costs? What’s your calf revenue per head? How do your weaning weights compare to other producers?


Survey data collected by CattleFax from cow-calf producers across the country allow the opportunity to compare your operation to the survey averages. CattleFax analyst Ethan Oberst shared findings from the special survey in a CattleFax webinar that aired in May 2017. Oberst noted that producers responding to the survey account for nearly 700,000 cows across the country, which he indicated is a representative sample of the national herd.


Survey data represent 2016 numbers. CattleFax conducted a similar survey in 2015, which provides an opportunity for year-to-year comparisons. Read more.


Cattle Prices Hit Summer Swoon

Cattle summer slaughter numbers and dressed weights up year over year.

Fed-cattle prices took another step lower to end June, finishing up in the low $120s per hundredweight (cwt.) across fed-cattle country. Prices dropped about $17 per cwt. over the course of the month. While the average price for the week remained just above last year’s price, the ratcheting down of cattle prices looks a lot like last year’s price chart pattern. Not only have cattle prices declined, but the Choice beef cutout is down about $25 per cwt. during the same time period. Read more.


Sunflower Supreme Replacement
Heifer Program Expands

Kansas cow-calf producers in more locations can enroll; improving management techniques and marketability is goal.

Coming to central Kansas — the Sunflower Supreme Replacement Heifer Program. The program, which began in 2013 in southeast Kansas, has no true borders in terms of producers being able to enroll, according to program director Jaymelynn Farney. Anyone who would like to enroll is allowed and can potentially market heifers at special sales to be hosted in southeast Kansas or Salina at the Farmers and Ranchers Livestock Market. Read more.


Adopting Technology

Speaker encourages use of AI to make genetic and profit gains.

The beef industry’s greatest challenge and greatest opportunity are actually one and the same, said the University of Missouri’s Dave Patterson at the National Association of Animal Breeders (NAAB) Symposium hosted May 31 as part of the Beef Improvement Federation (BIF) Symposium in Athens, Ga., May 31-June 3.


Patterson, creator of Missouri’s Show-Me-Select™ replacement heifer program, said the industry’s greatest challenge is producer reluctance to adopt new technology. Its greatest opportunity? On-the-shelf technology not being used — that works. Read more.



Ginette Gottswiller

The Source

Lay the foundation for your calves to qualify for the Chinese export market.

Where’s the beef? This could be a popular chant after China gets used to American beef again.


Are you ready to lay the foundation for your calves to potentially qualify for the Chinese export market?


One of the requirements is bookend source traceability. Calves must be enrolled at the ranch of origin in a third-party verification program. Calves must be individually identified with a program-compliant, tamper-evident tag. There are requirements in place if calves enter the United States from Canada and Mexico for traceability. The harvest facility will document the calves’ source when they arrive. Read more.


Prime is Possible

Mark McCully, vice president of production for Certified Angus Beef LLC (CAB), talks about supply and demand of Prime beef, and what that means to those who produce it. This video news segment is provided by CAB and the American Angus Association. For more information, read the three-part series “Time for Prime” by Miranda Reiman in the Angus Journal.

  1. Part 1
  2. Part 2
  3. Part 3 on page 76 of the July issue


ELD Implementation Delayed

Cattle groups praise Congress for language delaying ELD implementation, gives more flexibility for livestock transportation.

The U.S. House Appropriations Subcommittee on Transportation, Housing and Urban Development appropriations bill passed in mid-July will delay for one year a requirement mandating the use of the new electronic logging devices (ELDs) for livestock and insect haulers. The full committee could mark up the legislation as soon as the third week of July.


“For over a year, we have been working to address the need for greater flexibility for our livestock haulers within the ELD mandate,” U.S. Cattlemen’s Association (USCA) Transportation Committee Chairman Steve Hilker stated. “The language proposed by Congressman Valadao provides an additional year for our industry to work with the Federal Motor Carrier Safety Administration (FMCSA) to find acceptable solutions to the restrictive Hours-of-Service (HOS) Rules for livestock haulers. We hope to implement these solutions to HOS rules before the one-year delay expires.” Read more.


Angus Calendar

To view the Angus Calendar, a comprehensive list of Angus sales, click here.












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