The first ANCW Collegiate Beef Advocacy Program team consisted of (from left) Liz Loseke, Haley Goodall and McKinzie Smith.
Collegiate Beef Advocacy Program
ANCW program developing collegiate leaders of beef advocacy.
The first team of the American National CattleWomen Inc. (ANCW) Collegiate Beef Advocacy Program (CBAP) has successfully concluded its year of service. A team of three college-aged women traveled the country to many events touting the benefits of eating and raising beef. They shared highlights of their year with ANCW members prior to the 2018 Cattle Industry Convention & NCBA Trade Show in Phoenix, Ariz., Jan. 31-Feb. 2.
Evelyn Greene noted that in addition to in-person encounters, the media outreach of the Collegiate Beef Advocacy Program reached 125,000 readers. Social media — Facebook, Twitter, Snapchat and Instagram — posts reached more than 220,000 people.
Managed by Evelyn Greene and consisting of Liz Loseke of Nebraska, Haley Goodall of North Dakota and McKinzie Smith of Utah, the first CBAP team attended the National Cattlemen’s Beef Association (NCBA) legislative conference in Washington, D.C.; the Farm Credit training sessions in Washington, D.C.; the NCBA training session in Washington, D.C.; the American Meat Science Reciprocal Meat Conference in College Station, Texas; Certified Angus Beef LLC (CAB) Youth Leadership Seminar in Wooster, Ohio; and the Cattle Industry Convention in Phoenix, Ariz.
The team’s focus is to develop collegiate students of character into tomorrow’s champion beef advocates. All three ladies have differing backgrounds in the cattle industry. Loseke grew up on her family’s feedlot and is the seventh generation on their land (and the fourth generation with Angus cattle). She is in veterinary school now and is active with the Nebraska CattleWomen. Goodall attends Oklahoma State University (OSU) and is active in the OSU Collegiate CattleWomen. Smith has her own small operation alongside the one her parents created from scratch. She is also involved with the Utah CattleWomen and is working to start a collegiate CattleWomen program for the state.
The team members spoke on lessons learned about different sectors within the beef industry, and the importance of continual learning. They highlighted how they learned about and promoted sustainability, quality, commitment, beef promotion, service, passion, success, sharing and networking throughout their year.
Greene added that in addition to in-person encounters, their media outreach reached 125,000 readers. Social media — Facebook, Twitter, Snapchat and Instagram — posts reached more than 220,000 people.
Greene noted that the program takes about $54,000 to operate and sponsors are being accepted. For more information or questions about the program, email ancw.cbap@gmail.com.
Editor’s Note: This article was written as part of Angus Media’s coverage of the 2018 Cattle Industry Convention & NCBA Trade Show.