Timing the Market
A ranch view of grid marketing.
Hitting a target takes practice, careful calibrations, attempts and recalibrations over time. Cow-calf producers make decisions every day, but how many of those relate to the calves’ ability to realize their potential and hit a high-quality beef target?
“You and I as cow-calf producers unhook ourselves from our product very early in the life cycle of that animal,” said Paul Dykstra, beef cattle specialist for Certified Angus Beef LLC. “It’s not that we don’t care about what happens to our calves as they go on, or that they don’t have value to the next owner. It’s the fact that we don’t ever learn about that.”