Nebraska cowman embraces feeder-cattle program to communicate value to today’s feeder.
The customer has changed, says Nebraska cattleman Chris Vinton, recalling the Illinois farmer-feeders who bought calves from his dad.
“When I was a little kid, I remember them coming out. They’d spend a week with us, look at the cattle, and Dad and them would make a deal,” he recalls. Then they’d truck the cattle clear back to Mount Carroll, Ill.
Repeat customers, it got to the point where they would agree on a price for the cattle over the phone sight-unseen.