ANGUS BEEF BULLETIN EXTRA

February 3, 2021 | Vol. 14 : No. 1

2021 Cattle Outlook

Bull Sale Kickoff

National Angus Bull Sale excels in new location.

The 82nd Annual National Angus Bull Sale overcame the challenges of 2020 to bring an excited crowd to Oklahoma City. The renewed event commanded the attention of hundreds of visitors, both in-person and online, from across the nation.

Revolutionary Marketing

American Angus Association offers webinar on marketing feeder calves.

The American Angus Association is excited to announce the latest Angus University webinar, “Revolutionary Marketing.” How is the feeder-cattle market revolutionizing? Why should I participate in the revolution? How can I get started? Troy Marshall, director of commercial industry relations at the Association, will explain how the traditional forms of selling feeder cattle aren’t enough anymore. Marshall will cover how cattlemen and women can capture additional value for their cattle, enroll in various marketing programs, and ultimately differentiate their cattle from the herd.

Nutrition Trends for 2021 and Beyond

Pandemic, increased knowledge lead to changes in perceptions of food, nutrition.

The pandemic and other factors in 2020 have not only changed the way consumers relate to food, but also how they evaluate their food choices and perceive nutrition in general.

COVID Taking a Toll on Farmers’ Mental Health

AFBF survey shows mental health effects in farmers and rural adults.

A strong majority of farmers/farmworkers say the COVID-19 pandemic has affected their mental health, and more than half say they are personally experiencing more mental health challenges than they were a year ago, according to a new poll by the American Farm Bureau Federation.

The 2021 Cattle Market Beginning Slate

Higher feed prices and lower cattle inventory to start the year.

The cattle industry, like everyone else, is more than ready to move past 2020 and into a new year. While the industry will start the year with a new slate, there are numerous factors in place that will shape markets for at least the first few months of 2021. Cattle markets face a mix of opportunities and challenges as the new year begins.

Mark McCully

Common Ground

The most important number.

There are a lot of numbers to consider when shopping for a bull, and when you are buying a registered Angus bull, the list can get long. I used the Angus Mobile app to look up a yearling bull that sold recently. Beyond numbers associated with the pedigree, tattoos and birth date, I counted more than 75 different numbers!

The American Angus Association publishes more than 30 expected progeny differences (EPDs) and dollar value indexes to aid in the selection of genetic traits ranging from calving ease to growth to carcass merit. EPDs are powerful tools. They help you compare genetic merit between animals of the same breed.

Make Every Bite Count

USDA, HHS release Dietary Guidelines for Americans, 2020-2025.

Nutrition in America took a major step at the end of December with the publication of Dietary Guidelines for Americans, 2020-2025. Jointly published by the USDA and Health and Human Services (HHS) every five years, the guidelines provide science-based recommendations designed to foster healthy dietary patterns for Americans of all ages — from birth through older adults. Importantly, this edition expands the guidance, for the first time including recommended healthy dietary patterns for infants and toddlers.

Cattle Industry Relief — Frozen

Coronavirus relief package included producer provisions.

In accordance with the White House memo, Regulatory Freeze Pending Review, USDA has suspended the processing and payments under the Coronavirus Food Assistance Program — Additional Assistance and has halted implementation until further notice. Farm Service Agency (FSA) local offices will continue to accept applications during the evaluation period.