The Link
It’s all about choices.
Recently I noticed a Facebook post about a bottle of water. The water bottle’s size and the brand are the same. The only difference is where the water bottle sits at the time of purchase. That bottle of water nestled in a pack of 24 sitting at your local grocer is 50¢ cents each. At an airport that very same bottle of water is sold individually for $5. At a high school football game, it may be sold for $2. The Facebook post was emphasizing “know your worth” and surround yourself with people who value and appreciate you.
Sometimes it is better to change locations to make a purchase. Or maybe, if you are the seller, it is all about making that purchase exclusive. At the end of the day, it’s all about choices.
Enrolling in value-added programs is another choice that we talk about to you every day. We get many questions like, “How hard is it to enroll in value-added programs?” “If I enroll in NHTC (Non-Hormone Treated Cattle), why does someone need to come to my place?” “I don’t have lots of time. Will filling out the paperwork take forever?” It’s a choice. Do I invest some time for an unknown reward? Will there be a reward?
Read more on the rewards AngusLinkSM provides in the full column in the September Angus Beef Bulletin. Subscribe here.
Editor’s note: Ginette Gottswiller is the director of verification services for the American Angus Association.
