Federation of State Beef Councils Sponsors the Beef. It’s What’s For Dinner.^® 300 for Second Year

Beef. It’s What’s For Dinner. brand to be back on broadcast television for NASCAR’s season-opening race at Daytona International Speedway.

The Federation of State Beef Councils, on behalf of the Beef Checkoff, has once again partnered with the Daytona International Speedway to sponsor the 41st season-opening race for the NASCAR Xfinity Series — the Beef. It’s What’s For Dinner.^® 300. The event is set for Saturday, Feb. 19, 2022, one day ahead of the legendary Daytona 500.

“Just like the great racing legacies, farmers and ranchers have a legacy also, passing it down from generation to generation, and that’s why we’re so excited to once again sponsor this premier sporting event and showcase America’s hardworking beef farmers and ranchers,” says Clay Burtrum, Federation division chair for the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff. “Continuing this partnership for a second year allows us to build on everything we developed in year one and expand our footprint even further. From tailgating to the big screen, beef is the star.”

While funding for the sponsorship comes from the Federation of State Beef Councils, the national Beef Checkoff will support the effort with staffing and promotional work through their contractor NCBA. From commercial production to social media promotion and traditional media outreach, Beef. It’s What’s For Dinner. will be back on the racetrack and in the national spotlight.

The 2022 Beef. It’s What’s For Dinner. 300 continues the relationship between the Beef Checkoff and Daytona International Speedway. In 2020, the track produced “Race Day Recipes” on their digital channels, showcasing Speedway President Chip Wile and his beef grilling expertise. Following a great response and seeing NASCAR’s clear love of beef, the Beef. It’s What’s For Dinner. 300 was born in 2021.

For more information, including ticket options and safety protocols, visit daytonainternationalspeedway.com.

Editor’s note: This article is provided by the Beef Checkoff. Lead photo from Getty Images.