Advertising
The publication
of the Angus Beef Bulletin to five times per year, January, February, March,
September, and October, parallels the increasing demand for Angus cattle. The Beef
Bulletin has taken center stage as a marketing medium for Angus producers
seeking to make headway into the commercial market. The mailing list of commercial
Angus bull buyers reaches about 70,000 readers and continues to grow.
2010 - 2011 Schedule
|
Issue
|
Deadline
|
Mail Date
|
|
January
2011 |
December
1
|
January
8
|
|
February
2011 |
January
15
|
February
12
|
|
March 2011 |
February
15
|
March 13
|
|
September
2011 |
July 8
|
August 9 |
|
October
2011 |
September
15
|
October
15
|
Current Ad Sizes & Space Rates
(Black & White only available)
|
Size |
Inches |
Picas |
Basic Rate |
2-4 time Rate |
5-time Rate |
|
Seedstock Directory Card Ad |
2 x 3 |
12p x 18p |
N/A |
N/A |
$530 prepaid |
|
Full Page |
9 1/2 x
11 1/2 |
57p x 69p |
$1295 |
$1240 |
$1180 |
Junior Page
|
7 1/8 x
9 13/16 |
43p x 59p |
$1060 |
$1015 |
$970 |
|
1/2 Page
horz |
9.5 x 5.625 |
57p x 33p9 |
$880 |
$850 |
$815 |
|
1/2 Page
vert |
4 5/8 x
11 1/2 |
27p9 x 69p |
$880 |
$850 |
$815 |
|
1/4 Page |
4 5/8 x
5 5/8 |
27p9 x 33p9 |
$550 |
$530 |
$510 |
|
Trim Size |
10 1/2 x
12 1/2 |
63p x 75p |
- |
|
|
Safe Image
Area - Full Page
|
9 1/2 x
11 1/2 |
57p x 69p |
- |
|
|
| BEEF BULLETIN FULL PAGE SPECIFICATIONS
|
| |
Pica Measurements (Required) |
Inches |
| Safe Image Area |
57p x 69p |
9.5 x 11.5 |
Angus Seedstock Directory
The monthly Seedstock Directory (a grouping of 1-7/8" x 2-7/8" classified
card ads in sections divided by states) gives a great opportunity for Angus breeders
of all budgets to keep their cattle operations name in front of Bulletin
commercial producer/readers.
Contract options for a five-time insertion are available. Five contracted insertions
require a $530 pre-payment ($106 per issue). Contractors also get to enjoy the lower
space rate available on all other Bulletin display advertising. (see chart
above)
To get signed up for the Bulletin Seedstock Directory is easy. Please send
your check along with the desired ad copy to ATTN: Karri Mildenberger, Advertising Coordinator,
Angus Beef Bulletin, 3201 Frederick Ave., St. Joseph, Missouri 64506. Contact
the Bulletin advertising department at
advertising@angusjournal.com to submit your copy and instructions. Or call
(800) 821-5478 or (816) 383-5289 and ask for Karri Mildenberger.You can accomplish the
entire pre-payment process with the use of a credit card.
Preferred Position Rates (Additional)
Rates for certain preferred positions have been determined by auction. The preferred
position contracts have renewal options. If other specific position is requested
and can be honored, add 20% to the page rate.
Display Advertisement Discounts
Space rate discounted 10% if complete and EPD-accurate print-ready files are received
in this office by the ad deadline (see schedule above). No agency commissions or discounts available
on breeder rates.
Terms
All advertising accounts are due and payable as invoiced. Interest charges of 1.5%
per month (18% annual interest rate) will be assessed to accounts 30 days past due.
Closing Dates
All advertising copy (including photos) must be in this office by the date listed
above. Although we devote the utmost care to the preparation of each advertising
insertion, we cannot be responsible for errors made when copy is received after
the deadline or by phone.
Proofs
Requests for proofs must be received by the ad deadline date. Requests after these
dates will be filled only so long as the production schedule permits.
Copy Changes
Alterations in advertising copy, if requested after closing date, will be made only
if time permits and will incur the 10% surcharge on total advertising space, plus
appropriate charges for time and materials involved in the copy change.
Advertising Content and Waiver of Liability
The ANGUS BEEF BULLETIN reserves the right to refuse any advertising or copy at
its sole discretion. The ANGUS BEEF BULLETIN assumes no responsibility for the accuracy
of the advertising or copy content as submitted. Advertisers assume all responsibility
for the accuracy and truthfulness of submitted advertising or copy, including advertising
or copy containing pedigrees and statements regarding performance or animal traits.
Advertisers shall indemnify and hold harmless the ANGUS BEEF BULLETIN for any claims
concerning advertising or copy content as submitted.
CONSENT, DISCLAIMER, WAIVER AND RELEASE: For advertising or copy that includes EPD
statistics, the ANGUS BEEF BULLETIN will publish, and may revise, the advertising
to show the most current applicable EPD statistics that exist in the AMERICAN ANGUS
ASSOCIATION records, and any advertiser submitting such advertising or copy EXPRESSLY
CONSENTS that such revision and publication may be made. The ANGUS BEEF BULLETIN
EXPRESSLY DISCLAIMS liability to any person for any errors or omissions in the publication
of said EPD statistics in said advertising, except as specifically provided below.
Further all advertisers EXPRESSLY WAIVE all claims against, and EXPRESSLY RELEASE
from all liability, the ANGUS BEEF BULLETIN and the AMERICAN ANGUS ASSOCIATION for
any errors or omissions in the publication of said EPD statistics in said advertising,
except as specifically provided below. For advertiser-submitted advertising or copy
published by the ANGUS BEEF BULLETIN, the ANGUS BEEF BULLETIN EXPRESSLY DISCLAIMS,
and all advertisers hereby waive, all liability for all damages claimed or incurred
(including actual, consequential, special, punitive or incidental damages) by any
person in reliance on said advertiser-submitted advertising or copy, it being agreed
that customers of such advertisers must seek recovery directly from such advertisers.
In addition, the ANGUS BEEF BULLETIN and the AMERICAN ANGUS ASSOCIATION MAKE NO
REPRESENTATIONS, WARRANTIES (INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT) OR ENDORSEMENTS OF ANY GOODS
OR SERVICES ADVERTISED HEREIN.
LIMITATION OF LIABILITY FOR ERROR: Advertisers expressly waive, and the ANGUS BEEF
BULLETIN expressly disclaims, any liability for any error in any advertisement published
hereunder, except that if a proof of such advertisement is requested in writing
by Advertiser and returned to ANGUS BEEF BULLETIN with the error or correction plainly
noted in writing thereon, by the first of the month prior to publication date, and
any error so noted is not corrected by ANGUS BEEF BULLETIN, then ANGUS BEEF BULLETIN’S
liability will not exceed the proportion of the entire cost of such advertisement
as the space occupied by the noted error bears to the whole space occupied by the
advertisement.
Cancellations
Charges dependent upon stage of production will be invoiced to advertisers who cancel
previously submitted advertising.
Editorial Content
All rights reserved by Angus Productions Inc. No part of this publication may be
transmitted or reproduced in any form, electronic or mechanical, without permission
in writing from the editor. Opinions expressed are those of the writer and not necessarily
those of the ANGUS BEEF BULLETIN. Photographs and manuscripts are welcome, but no
responsibility is assumed for such material either while in transit or while in
this office.
Reprints
Advertising and editorial reprints available. Contact the Angus Productions Inc.
office for prices.
NOTICE TO ADVERTISERS:
Advertising
for sale dates prior to a specified date three weeks following a mail date is accepted
at the advertiser's risk. ANGUS BEEF Bulletin assumes no financial responsibility
for distribution.
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