CAB Mythbusters
What they thought they knew that just ain't true.
Last year at the Cattle Industry Convention and NCBA Trade Show, we jumped into a new arena. What were uncharted waters for us then seem a lot more natural now, but we still hear this myth sometimes.
Myth: CAB has no business being in the DNA business.
Fact: Our core mission is to grow the demand for registered Angus cattle. We do this by providing a time-tested, super-yummy product to consumers across the globe. The only way we can continue to do that is by having more of that product to sell.
You've heard us say it before, but I'll say it again: Marbling is the No. 1 reason cattle fail to meet the brand specifications. For us, that means less product. For the consumer, it means less flavor and value for their dollar. For you, that means fewer premiums. It's a losing deal for all of us.
The company doesn't own any cattle. The only way we can increase that supply is by giving cattlemen tools to help them improve the marbling in their herds. We've got the breakeven calculators, the Best Practices Manual, research, research and more research. This is just one more tool.
If you're interested in learning more about it, check out our website or give us a call!
May your bottom line be filled with black ink.
To get a regular dose of this kind of feature, visit the Black Ink Blog at www.blackinkwithcab.com.
