FCMG to Hit Mailboxes in June

Inaugural ‘Feeder-Calf Marketing Guide’ added as a resource for commercial Angus operations.

When you have a highly segmented production system, with independents responsible for the quality of the product through various stages of its production, how do you ensure product quality to the end user? Communication, fostering understanding of the entire system and building relationships among those with similar goals. That’s what this inaugural “Feeder-Calf Marketing Guide” intends to foster.

A supplement to the Angus Beef Bulletin, this issue is being mailed in early June to both our Angus Journal and our Angus Beef Bulletin audiences with bulk distribution at auction markets throughout the country — connecting the seedstock, commercial cow-calf and feedlot segments of the quality-beef supply chain, as well as those supplying products and services to help reach the end goal.

Angus breeders have committed to producing a quality end product to meet consumer demand, but efforts mean little without a commercial cow-calf sector to carry on the mission. Angus breeders document the genetic value of their seedstock with a registration backed by the most extensive database in the industry.

The issue is full of articles on programs to help you earn more premiums, different marketing avenues, facilities, managing forages, finding a feedyard and much more. Get ready for the “Feeder-Calf Marketing Guide” to reach mailboxes in early June. Find the issue online at www.angusjournal.com/salebooks/ABB-JUN-2021/.