Beef. It’s What’s For Dinner. 300 Returns to Daytona International Speedway

NASCAR beefs up the Xfinity Series season opener for a third consecutive year.

For the third year in a row, Daytona International Speedway announced its partnership with Beef. It’s What’s For Dinner to sponsor the 42nd season-opening race for the NASCAR Xfinity Series — The Beef. It’s What’s For Dinner.^® 300. The race is scheduled to kick off the season on Saturday, Feb. 18, 2023, at Daytona International Speedway, the day before the 65th annual Daytona 500.

Beef. It’s What’s For Dinner. is an iconic brand funded through national and state support of beef farmers and ranchers as part of the Beef Checkoff program and managed by the National Cattlemen’s Beef Association (NCBA).

“The partnership we have with the Beef Checkoff and NCBA is unique to our sport, and our fans love it,” says Daytona International Speedway President Frank Kelleher. “The race has given beef farmers and ranchers the perfect platform to reach consumers and tell the tasty story of beef. We have had two incredible Beef. It’s What’s For Dinner.^® 300 events and again can’t wait to smell beef on the grills of our campers in February.”

The fan-favorite Daytona Speedweeks, presented by AdventHealth, kicks off with the Bluegreen Vacations Duel followed by the Beef. It’s What’s For Dinner.^® 300 and the iconic Daytona 500. Fans of all ages from across the country will gather to tailgate and fire up their grills as the drivers start their engines.

“We’re honored to be back for a third year and once again sponsor the Beef. It’s What’s For Dinner.^® 300 on behalf of beef farmers and ranchers,” says Clark Price, Federation Division vice chair for the NCBA. “What better way to celebrate beef as a race-day food favorite than at one of the most famous racetracks in the country.”

In addition to the race name, the Beef. It’s What’s For Dinner. brand and logo will appear throughout Daytona International Speedway, as well as on the winner’s trophy and in the victory lane. For race fans and beef fans not attending the race, beef will be promoted on national radio ads and through additional promotional support provided through NCBA’s Beef Checkoff-funded work.

Fans can get race day-related news and tailgating recipes at BeefItsWhatsForDinner.com or by following Daytona International Speedway.

Editor’s note: This article is provided by the Beef Checkoff.