ANGUS BEEF BULLETIN EXTRA

March 20, 2024 | Vol. 16 : No. 3-B

Marketing


Grid Pricing

USDA Finalizes Voluntary ‘Product of USA’ Label Claim to Enhance Consumer Protection

USDA makes additional investments to support independent processing capacity and build resilience in the meat and poultry supply chain.

On March 11 at the National Farmers Union Annual Convention, USDA Secretary Tom Vilsack announced the finalization of a rule to align the voluntary “Product of USA” label claim with consumer understanding of what the claim means.

The Link

Find success in opportunities available today.

Cattlemen are famous for finding opportunities in problems. Adversity tends to bring out the best in us. The Marines have an unofficial slogan: “Improvise, adapt and overcome.” The same could be said for the typical rancher. Give us an obstacle, and we will find a way through it.

Consumer Interest in Sustainability Should Influence How Retailers Market Local Food

Research shows consumers prefer some, but not all, the information related to food’s environmental effects.

Two recently published studies by University of Georgia researchers show that the consumers surveyed believe buying local is a more sustainable option, but they also value the convenience of online shopping and prefer that retailers provide basic information about the environmental effects of local products in the digital marketplace.



March 6, 2024 | Vol. 16 : No. 3-A

New Resource Helps Cattle Producers Maximize Profitability

Culling decisions affect animal welfare and bottom line.

With effective planning, cull cattle can be a significant source of revenue and should not be overlooked. In essence, cull cattle are market cattle. A new resource developed by the National Cattlemen’s Beef Association and CattleFax helps cattle producers maximize profitability from their culling decisions. “Right Way. Right Time — A Guide to Cull Cattle Management” is now available at www.ncba.org.

Market Closeout: The Pareto Principle

80% of your results result from 20% of your efforts.

I’ve always been a business book junkie. I read them to find principles that can be applied to the cattle industry.

In many respects business is business, but I think the beef industry provides one of the most challenging environments that exist for managers.

In The Cattle Markets

Cull-cow prices surge.

Cull-cow prices have surged in recent weeks, along with calf and feeder prices. Southern Plains auction prices for 85%-90% lean cows jumped from $85 per hundredweight (cwt.) to $105 per cwt. during the last two weeks of February. National average cutter-quality cows hovered around $100 per cwt.