ANGUS BEEF BULLETIN EXTRA

January 21, 2019 | Vol. 12 : No. 1

management

The Art of Greatness

Five Angus icons appear in new I Am Angus.

“Greatness is not something you can weigh or measure scientifically,” said Richard Halstead, portrait artist of the five Saddle and Sirloin Portrait Gallery inductees featured in I Am Angus | The Art of Greatness. “Greatness is not fashion. It’s not fame either. It’s not someone who’s making the biggest splash, the biggest noise. It’s someone who has a lasting quality. It doesn’t have to be earthshaking. It doesn’t have to follow any preconceived concept of greatness. There’s no one strict formula for making greatness. It’s what people do with what they have.”

“The Saddle and Sirloin Portrait Gallery is one of the most prestigious honors available in the cattle industry. We are thrilled to showcase these five icons and dig into what makes each one great in his or her own way.” — Josh Comninellis

Minnie Lou Bradley. Dave Nichols. Tom Burke. Mick Colvin. David Hawkins. Though inducted into the famed Saddle and Sirloin for different reasons, all have contributed in substantial ways to the Angus business and cattle industry as a whole. This year’s I Am Angus — produced by the American Angus Association — explores the meaning of greatness through the portraits of Bradley, Nichols, Burke, Colvin and Hawkins and their contributions to the industry.

Watch the full movie to hear about how five very different people are great in their own ways and how their accomplishments have forever changed the beef cattle industry. The full film is available on the Association’s YouTube channel.


“The Saddle and Sirloin Portrait Gallery is one of the most prestigious honors available in the cattle industry,” said Josh Comninellis, Association video production director. “We are thrilled to showcase these five icons and dig into what makes each one great in his or her own way.”

The original description of the I Am Angus concept, initially developed by the Angus Media team in early 2010, was to produce “personal portraits of the individuals responsible, directly or indirectly, for the production of Angus beef told across the mediums of film, photography and print.”

Since the first segment premiered in October of the same year, the Association has released 37 complete films. Each film, broadcast on RFD-TV and Angus TV, has garnered a following from thousands of cattle producers and consumers alike.

Telling the story of cattlemen and women, cattle feeders and beef industry icons give the rural community a voice in both the cinematography and printed journalism realms. Reaching thousands with each film and Angus Journal story, the I Am Angus productions allow the American Angus Association to broaden the reach of the Angus breed’s role in the beef industry.

Editor’s note: Rachel Robinson is the communications manager for the American Angus Association.