ANGUS BEEF BULLETIN EXTRA

November 3, 2020 | Vol. 13 : No. 10

Marketing

Fall Calf Market

Beef. It’s What’s For Dinner. Returns to Broadcast

A Beef Checkoff contractor is getting Beef. It’s What’s For Dinner. back on broadcast television during The Hallmark Channel’s “Countdown to Christmas.”

With the holidays looking a little different this year, the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is ensuring one thing remains the same — Beef. It’s What’s For Holiday Dinner. To remind consumers across the country that beef is the only protein they want to feed their families this holiday season, the popular advertising campaign will return to broadcast television. For the first time since 2003, Beef Checkoff-funded advertisements and the iconic Beef. It’s What’s For Dinner. brand will be on television, airing a limited number of ads during the Hallmark Channel’s “Countdown to Christmas” movies.

Read More

End-of-the-Year Markets

Cattle on feed grows again.

The number of cattle on feed hit an October record in 2020, at 11.7 million head. Placements and marketings were up compared to a year ago, as well. Digging into USDA’s report a little deeper reveals some more interesting directions for the cattle market in coming months.

Read More

Select Carcass Value Pressure

Select product devalued and represents a shrinking demand category.

High-quality, premium branded-beef products would offer little value to the production sector in the absence of price differentiation. The fact that premiums exist and opportunities to charge more for higher quality are the drivers of the system.

Read More

Ways to Capture the Market Value on Calves

K-State experts offer advice on how to maximize the return on investment.

When putting money in the stock market, there is nothing like the feeling of watching a return on investment grow. The same can be true when cattle producers are financially rewarded at the point of sale for their time and money invested in preconditioning calves. But as the experts at the Kansas State University Beef Cattle Institute recently shared on a Cattle Chat podcast, that value can vary greatly.

Read More

In The Cattle Markets

Seasonality in fed-cattle transactions and the role of negotiated cash.

Alternative marketing arrangements (AMA) have once again taken center stage in the cattle market during the last several weeks. It is common knowledge that the use of AMAs varies by geographical region, with Southern Plains feedlots using a larger share relative to Northern Plains feedlots. A long-standing issue is whether each geographical region is contributing a perceived appropriate amount of negotiated cash trade to aid in price discovery. This issue has intensified as the national level of negotiated cattle continues to decline.

Read More

The Link

Documenting Angus-sired Genetics pays on sale day.

A bigger combine and larger head can sure make a difference when it comes time to fill the fuel barrel and the time it takes to get the crop out of the fields. Harvest season is in full swing in Northwest Missouri. Keeping equipment maintained and running smoothly is an everyday challenge on any operation. Finding the balance or right time to change equipment is like playing the lottery. Larger combines cost more money, but going from a six-row to a 12-row head saves time and fuel.

Read More

Tell ’em What You Have

While preconditioning is important, you have to market calves well to reap full reward.

Most cattle buyers prefer calves that are vaccinated and preweaned. Producers have found preconditioning makes money. However, you can’t just assume preconditioned calves will bring a premium, says Ron Gill, Texas A&M University Extension livestock specialist. You have to pay attention to how you market them.

Read More

Search The ABB EXTRA

Passport to Profit

Featured Theme ArticLes